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中國首本品牌智慧庫《當品牌遇到策劃》在家具行業首發
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(本報訊)改革開放30多年,中國工商業的快速崛起,使我們無不感受經濟發展帶來的生活蛻變,然而在全球市場競爭舞臺上,面對國際歷經數百年的品牌,中國——“制造大國”還有多少自己的話語權?數不盡的中國企業在“OEM”的工業模式下賺取著微薄的人工。在全球經濟再度洗牌的今天,我們中國企業何時才能真正的從“中國制造走向中國創造”?戰爭年代,國與國的競爭是軍事的競爭;和平年代國與國的競爭是商業的競爭,而商業競爭的主體是品牌的競爭。
    然而談品牌理論者多,做品牌實踐者少。作者曹洪福先生在10余年在工作經歷中,研究發現,中國企業不是不想做品牌,而是不知道怎么做品牌。帶著“聚商業智慧、創品牌典范”的意識和思維,2008年率先發起成立中國品牌策劃聯盟,得到各行業品牌工作者的積極響應,并多次與不同行業不同領域的企業或組織進行廣泛交流,收集整理、分析思考品牌成長案例;2009年發起組建367智業聯盟,形成智慧產業核心組織,對品牌創建系統進行梳理、整合;2011年注冊成立深圳市叁陸柒品牌研究策劃有限公司,正式開啟對中國企業經營管理、市場營銷、形象設計、傳播推廣等品牌創建過程的全方位調研實踐。研究發現品牌創建的過程,其實就是通過無數個策劃、裂變、延伸來實現市場結果的過程,結果表明“大品牌都是策劃出來的”。本著把研究結果充分共享的思維,即刻籌備以印刷出版的形式將各個行業的品牌策劃案例與有品牌意識的中國企業共享,《當品牌遇到策劃》一書也應運而生。
    本
摒棄了過多的理論描述,通過對不同行業內優秀企業品牌運作思路的梳理,凝聚了如王老吉、蘋果、寶馬、麥當勞、五糧液、LV、范思哲等品牌,優秀的商業智慧。以實際運作案例的記錄、分享、點評,使我們更加清晰明了的看到策劃在企業品牌運作中的關鍵性作用,以此對企業運作品牌時能起到有效參考和借鑒。無論你是策劃人還是職業經理人或者是企業經營者,都可以給到您一個實際有效的智慧分享。

(定價32元,預訂作者親筆簽名書籍,請致電400-0068-367,或QQ382514592)

 閱讀數(38057) 發表于:2013/3/23  查看評論(230)  發表評論
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[fviqrdexe]: 2019/1/26 17:40:43    
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[rtert]: 2018/11/9 18:14:32    
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[567657]: 2018/10/26 21:39:21    
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[tlbcdhvxs]: 2018/9/27 15:41:26    
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曹洪福
曹洪福,陜西漢中人;家居行業資深品牌策劃人;品牌三個代表理論創始人 現任:三秦商會理事長;367智業聯盟機構終身品牌顧問;杭州華能互動媒體品牌戰略顧問;廣州叁贏培訓機構戰略品牌顧問;中國品牌策劃聯盟家...